We Build Brands That Stand Out
Crux Design brings twenty years of brand and motion craft, for Apple, National Geographic, and Fidelity, to small businesses across Southwest Florida. Founded by Uros Perisic, Creative Director and Partner at Deep Vibe, the AI creative agency born at DataRobot.
The same craft trusted by industry leaders, now working for local ones
What We Do
Three crafts under one roof: branding that makes you memorable, motion design that brings it to life, and web design that turns attention into customers.
Branding
A logo is a picture. An identity is a system. We build the foundation a small business actually needs: name, logo, colors, type, and a one-page set of brand basics you can hand to any printer or sign maker.
Motion Design
Movement sells. Logo animations, social video, explainers, and product demos: the moving version of your brand that stops the scroll and explains what you do in seconds. Our home base for twenty years.
Web Design
Fast, beautiful websites built to do a job: bring the right people in and turn them into customers. Design, build, and SEO handled as one system, so the site keeps working after it ships.
Small Project? Big Project? You're Covered.
Crux Design is deliberately small, you work directly with Uros, no account managers, no layers. But if your project outgrows a boutique engagement, you don't need to go find a bigger agency. As Partner and Creative Director at Deep Vibe, Uros can bring in a full team of designers, developers, and AI specialists he works with every day. Same creative direction, whatever the scale.
The Numbers Behind Our Work
Client Satisfaction
Years of Creative Excellence
Fortune 500 Clients
Years Building AI-Native Creative at Deep Vibe
And Where It Makes Sense
Practical AI for Small Businesses
AI integration sounds like an enterprise game. It isn't. Curated for a Southwest Florida small business, it means your website works harder, your content gets closer to your voice, and the repetitive back-office work quietly handles itself. No mystery, no hype, and no corporate budget required. If it helps you, we will show you how. If it doesn't, we will say so.
And if a challenge goes beyond design, a full digital platform, an AI-powered marketing system, that's where Deep Vibe comes in, with Uros still leading the work.
Featured Work
A glimpse into the creative and technical projects we've brought to life.
What Our Clients Say
“Crux transformed our online presence. The directory they built has become the go-to resource for our entire community.”
Babcock Ranch Business Owner
“They understood our mission from day one. The website drives registrations and donations in a way our old site never could.”
Edison Sailing Center Board Member
“Working with Uros was like having an in-house creative director. The attention to detail is unmatched.”
Fortune 500 Marketing Director
Ready to Look Like the Business You Are?
“No pitch deck, no jargon. Sit down with me for thirty minutes and show me your business as it is today. I'll tell you in plain terms what design work would move the needle, where practical AI could help, and what I'd leave alone. And if it turns out you need more firepower than a one-person studio, I'll bring in my team at Deep Vibe rather than leave you searching on your own.”
Uros Perisic, Founder & Creative Director
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