We Build Brands That Stand Out
Crux Design brings twenty years of brand and motion craft, for Apple, National Geographic, and Fidelity, to small businesses across Southwest Florida. Founded by Uros Perisic, Creative Director and Partner at Deep Vibe, the AI creative agency born at DataRobot.
The same craft trusted by industry leaders, now working for local ones
What We Do
Three pillars, one goal: results. AI integration that saves time and wins work, websites that turn visitors into customers, and marketing that keeps the phone ringing.
AI Integration
AI your business actually uses: content generation, automations, chat and quoting tools built into your site, and practical AI integration where it pays off. Set up, wired in, and explained in plain English.
Web Design
Fast, beautiful websites built to do a job: bring the right people in and turn them into customers. Design, build, and SEO handled as one system, so the site keeps working after it ships.
Marketing
Get found and stay remembered: local SEO, Google visibility, social campaigns, and email that reaches customers where they already are. Built around measurable results, not vanity metrics.
Industries
Built for the Trades Behind Southwest Florida
Cleaning, marine, HVAC, plumbing, roofing, and more — with live proof where we have it and honest coverage everywhere else.
Small Project? Big Project? You're Covered.
Crux Design is deliberately small, you work directly with Uros, no account managers, no layers. But if your project outgrows a boutique engagement, you don't need to go find a bigger agency. As Partner and Creative Director at Deep Vibe, Uros can bring in a full team of designers, developers, and AI specialists he works with every day. Same creative direction, whatever the scale.
The Numbers Behind Our Work
Client Satisfaction
Years of Creative Excellence
Fortune 500 Clients
Years Building AI-Native Creative at Deep Vibe
And Where It Makes Sense
Practical AI Integration
AI integration sounds like an enterprise game. It isn't. Curated for a Southwest Florida small business, it means your website works harder, your content gets closer to your voice, and the repetitive back-office work quietly handles itself. No mystery, no hype, and no corporate budget required. If it helps you, we will show you how. If it doesn't, we will say so.
And if a challenge goes beyond design, a full digital platform, an AI-powered marketing system, that's where Deep Vibe comes in, with Uros still leading the work.
Featured Work
A glimpse into the creative and technical projects we've brought to life.
Sur La Table — Lid & Ladle
Babcock Ranch Directory — Local Business Discovery Platform
Edison Sailing Center — Website Design & Ongoing Digital Support
Renée Group Inc.
Victory KDD Cleaning
Eureka Math Brand Video
What Our Clients Say
“Crux transformed our online presence. The directory they built has become the go-to resource for our entire community.”
Babcock Ranch Business Owner
“They understood our mission from day one. The website drives registrations and donations in a way our old site never could.”
Edison Sailing Center Board Member
“Working with Uros was like having an in-house creative director. The attention to detail is unmatched.”
Fortune 500 Marketing Director
Ready to Look Like the Business You Are?
“No pitch deck, no jargon. Sit down with me for thirty minutes and show me your business as it is today. I'll tell you in plain terms what design work would move the needle, where practical AI could help, and what I'd leave alone. And if it turns out you need more firepower than a one-person studio, I'll bring in my team at Deep Vibe rather than leave you searching on your own.”
Uros Perisic, Founder & Creative Director
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