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Crux was tapped by The Farm to create this 15sec promo for CCTV, a Chinese news cast agency with new offices in Washington D.C. As CCTV's focus is delivering news and information that's been stripped to its essence, we developed this complex visual metaphor that unravels to reveal what truly matters in business...making that cheese!!!

  • Agency: The Farm
  • Agency Producer: John Anderson
  • Creative Director: Uros Perisic
  • Original Score and Sound Design: Peter Fish